MIDO Milan Eyewear Show | Book an On-Site Meeting Appointment
Sino Optical will be exhibiting in Milan, Italy, and we warmly invite global eyewear brands, distributors, and buying partners to visit us and connect in person. At the show, we will showcase our latest collections and collaboration proposals, and we look forward to meeting with you on-site to discuss partnership opportunities.
Why Visit MIDO Milan Eyewear Show?
MIDO (Milano Eyewear Show) is widely recognized as one of the most influential global trade fairs in the eyewear industry, bringing together key decision-makers across the value chain— brands, designers, manufacturers, lens/material suppliers, and international distributors.The show spotlights trend forecasting, design language, material craftsmanship, and technological innovation, making it an ideal platform to expand international partnerships and accelerate market growth across Europe and worldwide.
- Stay ahead of the market: Get a clear view of the year’s newest product directions and eyewear trends in one place.
- Meet global buyers and brands: A strong setting for OEM/ODM partnership discussions and business matchmaking.
- Compare solutions efficiently: Quickly evaluate a wide range of offerings, including lenses, functional materials, structural design, and accessories.
- Build networks and market insights: Strengthen industry connections and gather intelligence to support future product planning and channel strategy.
Event Information
Show: MIDO Milano (Milan Eyewear Show)
Dates: January 31 – February 2, 2026
Venue: Fiera Milano, Milan, Italy
Booth: Hall 5 | K07
Opening Time
Saturday–Sunday: 09:00–19:00
Monday: 09:00–18:00
We recommend booking a meeting in advance so we can prepare a more complete selection of products and samples for an efficient on-site discussion.
On-Show Highlights
At MIDO, Sino Optical will present product directions tailored to different market positions—helping you evaluate collaboration opportunities more efficiently:
- Fashion Eyewear：Trend-driven eyewear collections (style silhouettes, material craftsmanship, and channel-focused recommendations)
- Sports / Photochromic Eyewear：Performance and photochromic eyewear for outdoor and everyday multi-scenario use
- Fashion Accessories：Styling accessories that enhance merchandising and display, boosting add-on purchases and overall brand completeness
Book a Meeting
If you’d like to meet with us during the show to discuss OEM/ODM collaboration or new product planning, please fill out the form to reserve a time slot. We will confirm your meeting schedule and prepare the most relevant samples and materials for your visit. Book a Meeting Now
Note: If you have specific needs—such as photochromic eyewear, sports/performance features, accessory collections, or custom development / private-label cooperation—please mention them in the form so we can prepare in advance.
Frequently Asked Questions (FAQ)
Q1: What is MIDO Milan Eyewear Show, and why is it worth visiting?
A: MIDO (Milano Eyewear Show) is one of the most influential trade fairs in the global eyewear industry, bringing together international brands, designers, manufacturers, and distribution partners. It’s an efficient place to explore the latest eyewear trends, materials and craftsmanship, and new product directions—while also ideal for scheduling meetings and developing new business partnerships.
Q2: Where is Sino Optical’s booth at MIDO?
A: You can find us at Hall 5 | K07. We’d love to meet you there.
Q3: What product categories will be showcased on-site?
A: We will feature Fashion Eyewear, Sports / Photochromic Eyewear, and Fashion Accessories.
Q4: How do I book a meeting? Do I need to book in advance?
A: We recommend booking in advance so we can arrange a dedicated time slot and prepare the most relevant samples and materials. Please complete the form here: Book a Meeting Now
Q5: I’d like to discuss OEM/ODM or custom development. How should I prepare?
A: It helps to share your target market, estimated quantities, preferred materials/features (e.g., photochromic, sports/performance functionality, accessory bundling), and any style references. You can also leave notes in the booking form, and we’ll prepare a more tailored proposal in advance.
See You in Milan
We look forward to meeting you at MIDO Milan Eyewear Show — Hall 5 | K07. Thank you for your support, and see you in Milan!
